Comorin

Expanding Reach Through Strategic Marketing, Social Media and Brand Pop-Ups

Objective: Position Comorin as a leading casual dining destination in Gurugram, New Delhi, while leveraging unique pop-ups to expand brand reach across India.

Objective

Brand Building: We re-established Comorin’s identity as an eclectic, modern space that blends Indian elements with contemporary design. This was reflected in all branded communications and visual storytelling and collaborations.
Social Media & Content Strategy: Engaging content that showcased Comorin’s dynamic menu, chef-led experiences, and signature cocktails and dishes was shared across social platforms. Storytelling formats included menu reveals and behind-the-scenes kitchen insights, making Comorin's ethos relatable and engaging.
Event Marketing & Pop-Ups: The highlight was a pop-up at Jolie’s in Mumbai, which introduced Comorin to a new audience. Teasers, media and influencer invitations, and pre-event social media buzz set the stage for an event featuring a special menu, interactive dining experiences, and a curated atmosphere.
PR & Media Campaign: An integrated PR approach secured features in leading food and lifestyle outlets, along with ad spots and exclusive chef interviews. This amplified visibility and reached key audiences.
In-House Design & Communication: Custom-designed invitations, branded event materials, and restaurant collateral were developed, reflecting Comorin’s playful and contemporary aesthetic.

Impact

Extended Brand Reach: The Mumbai pop-up significantly increased Comorin’s brand recognition, opening doors for future collaborations in other cities.
Increased Social Engagement: The playful content strategy led to a marked rise in online engagement, attracting young urban professionals and boosting brand visibility.
Strong PR Presence: Coverage in top-tier publications and digital platforms enhanced brand credibility and awareness.
Consistent Footfall Growth: The strategic campaign ensured high footfall both at the pop-up and the flagship location, driving continuous interest.
Enhanced Brand Loyalty: The unique dining experiences fostered a loyal customer base that resonated with Comorin’s creative and dynamic approach.