Indian Accent

Indian Accent, Delhi & New York – The Marketing Blueprint That Keeps Indian Accent Among the World’s Best.

Objective: Maintain Indian Accent’s status as a premier fine-dining destination, recognised on Asia’s 50 Best Restaurants and The World’s 50 Best Restaurants lists. The goal was to drive top-line growth, ensure consistent footfall, and enhance brand engagement by leveraging ongoing marketing and PR efforts while continuing to position Chef Manish Mehrotra as the brand custodian.

Campaign

We implemented a multi-layered strategy that combined traditional marketing with modern visual storytelling:

Seasonal Menus & Signature Events: Launches of seasonal menus were supported by strategic PR campaigns and immersive social media storytelling, ensuring buzz and anticipation. High-quality photography and videography showcased the artistry behind each dish, bringing Indian Accent’s culinary experiences to life online.
Chef-Driven Branding: Chef Manish Mehrotra and the team were featured in chef’s tables, exclusive interviews, and behind-the-scenes videos, building a strong narrative that connected the chef’s vision with the brand's identity.
Professional Photography & Videography: Every campaign was elevated by professional photography and video content that captured the essence of Indian Accent’s dishes, events, and chef interactions. This visual content was shared across social media platforms, enhancing storytelling and audience engagement.
Content Writing & Storytelling: Compelling written content accompanied visual assets, weaving stories that highlighted seasonal ingredients, event themes, and unique culinary experiences, fostering a deeper connection with followers.
Exclusive HNI Engagements: Curated dinners and global collaborations targeted high-net-worth individuals in both Delhi and international locations like New York, positioning Indian Accent as a must-visit for global culinary enthusiasts.
Strategic PR & Media Presence: Continuous coverage in leading publications supported brand visibility and maintained top-of-mind recall.
Collaborations & Pop-Ups: Partnering with international chefs and participating in global food events showcased Indian Accent’s versatility and global reach.

Impact

Revenue and Top-Line Growth: Enhanced marketing and PR efforts led to increased bookings and a significant boost in revenue, maintaining Indian Accent’s financial success.
Global Recognition: Continued inclusion on prestigious lists like Asia’s 50 Best Restaurants and The World’s 50 Best Restaurants affirmed its status as an elite dining destination.
Consistent Footfall: Strategic storytelling and event marketing ensured high booking rates, attracting both local and international guests.
Engaged Online Presence: The use of professional photography, videography, and content writing enriched social media channels, resulting in higher engagement and expanded reach.
Strengthened Customer Loyalty: Exclusive HNI dinners and engaging chef-led content fostered loyalty, ensuring repeat visits and positive word-of-mouth.
Robust Media Coverage: Features in top publications reinforced the brand's prestige and attracted a discerning, global audience.

Through a seamless blend of visual storytelling, targeted PR, and comprehensive content creation, Indian Accent sustained its reputation, achieved growth, and solidified its standing in the global culinary scene.