Koloman - New York City - Tangy Tech Media | Restaurant and F&B Marketing Agency

Koloman - New York

Elevating Brand Presence in New York and India

Objective: Support the corporate launch of Koloman, an upscale European brasserie in New York, by handling PR and communication to engage New York and Indian HNIs and luxury dining enthusiasts.

Campaign

Global Brand Positioning: We partnered with Koloman’s New York team to adapt the brand’s sophisticated European identity for an Indian audience, emphasizing its unique blend of Viennese and contemporary influences.
India PR Strategy: Developed press releases and tailored media kits for leading Indian lifestyle publications, spotlighting Koloman’s high-profile launch and exclusive dining concept.
Media Relations & Outreach: Leveraged relationships with food and luxury publications, securing features in premium publications to create a buzz among India’s affluent circles.
Influencer Engagement: Collaborated with Indian luxury travel and food influencers to experience Koloman firsthand and share their stories, boosting cross-border brand awareness.
Event Collaboration: Organised private tastings and events for Indian celebrities and socialites visiting New York, strengthening the brand’s appeal among elite diners.
Brand Collaborations: Collaborated with the James Beard Foundation and the YPO on brand-level and event collaborations.

Impact

Significant Media Buzz: The strategic PR efforts garnered widespread attention in top publications, positioning Koloman as a luxury dining destination for both New York diners and Indian travellers.
Cross-Market Brand Awareness: Influencer content and event collaborations increased Koloman’s profile in both New York and India, attracting HNIs and gourmet travellers.
Strengthened Elite Appeal: Exclusive events and high-profile tastings enhanced Koloman’s brand association with luxury and sophistication.
Sustained Engagement: The campaign maintained Koloman’s relevance in New York and India’s upscale dining circles, boosting interest and establishing it as a must-visit for food lovers.