The Olive Group

GQ Bar Night – Olive Bar & Kitchen

Objective: Position Olive as the go-to nightlife destination by collaborating with GQ to create a high-profile, fashion-centric bar night.

Campaign

This exclusive collaboration between Olive and GQ captured the attention of fashion-forward elites, bolstering Olive’s reputation within lifestyle and social circles. From logistics to media coordination, our team handled every aspect of this luxurious affair. With a limited guest list of fashion and lifestyle influencers, the event quickly became a staple of Bombay’s social calendar.

Impact:

Increased Revenue: The GQ Bar Night generated incremental revenue of INR 5,00,000, solidifying Olive as a high-profile destination for elite social gatherings.
High-Profile Attendees: The event attracted top names from Bollywood, Hollywood, the fashion industry, and the arts, elevating the brand’s prestige.
PR and Media Coverage: Extensive media attention from luxury lifestyle publications such as GQ, Elle, and Vogue India, Bombay Times, DNA, along with digital platforms like LBB, Miss Marlini, What’s Hot, and more maximised event visibility.
Social Media Buzz: Influencers and celebrities in attendance shared the experience across social media platforms, increasing brand awareness and engagement.
Enhanced Brand Positioning: The event further established Olive as the hottest restaurant in nightlife destination, particularly within Mumbai’s elite social and fashion circles.